Interim CEO, CRO, and growth lead for PE-backed companies

When a portfolio company is missing its revenue plan, I step into the seat and run the fix.

90-day sprints, in the building, accountable to one number.

Rick Ables
Rick Ables
Former Chief Growth Officer, VIEMed. Embedded CEO, Dowdle.
$64.5M to $131MVIEMed (NASDAQ: VMD), 6 states to 48 in 18 months
$7M to $21MDowdle, a seven-year plateau broken in under a year
$0 to $140M+ADP, new product launch in about 9 months
$20K to $200KMobile Coach monthly revenue, enterprise AI since 2013
Where I've led revenue
  • ADP
  • VIEMed (NASDAQ: VMD)
  • Dowdle
  • Mobile Coach
  • Medical Business Resources
Enterprise clients I've landed
  • Disney
  • Google
  • Apple
  • Microsoft
  • JPMorgan Chase
  • PwC
  • Kaiser Permanente
  • HCA HealthOne
  • Denver Health

The shift

Value used to get made at the exit. Now it has to get made during the hold.

32,000Buyout-backed companies sitting unsold
$3.8TOf value waiting for an exit
<15%Distributions to LPs, four straight years

Average hold periods are near seven years.

So the exit isn't going to rescue the return. The return gets built quarter by quarter, inside the company, while you still own it. And the lever you control most directly is revenue.

Source: Bain & Company, Global Private Equity Report 2026.

What the problem looks like

Most portfolio companies don't have a revenue problem. They have a revenue habit.

A revenue habit is what a company does because it's always done it. A revenue system is built on purpose, measured every week, and doesn't fall apart when one person leaves. Here's what a revenue habit looks like from the board seat.

The forecast is a guess.

The number gets missed, the explanation changes every quarter, and nobody can say which deals are real.

The best reps are leaving.

The equity story stopped working. The comp plan pays for activity, not outcomes. The ones who can leave, do.

Everything runs through one person.

No playbook, no written process, no clear purpose for each meeting. It works until that person is out for a week.

What solved looks like

From revenue habit to revenue system in ninety days

Revenue habit, today
Revenue system, day 90
The forecast
A guess that changes every quarter
Built from defined stages and inspected every week, so the board trusts it
The comp plan
Pays for activity
Pays for the outcome you want. Show me the incentive and I'll show you the outcome
How it runs
Through one person, nothing written down
Playbooks, a meeting cadence, and AI doing the busywork, so it runs without me

Why me

You get me. Not a partner who sells it and an associate who delivers it.

I've spent 30 years building revenue engines, and I don't do it from a conference room. I sit in the seat, run the pipeline meeting, rebuild the comp plan, and stay accountable to the number.

I've carried the P&L.

As CEO of Dowdle I had full P&L authority over 60 people. I know what a revenue decision does to margin, cash, and the forecast.

I've sold into PE portfolios.

At ADP, I launched a compliance product by running campaigns at the top 50 U.S. PE firms and their portfolio companies. $0 to $140M+ in about 9 months.

I get paid like I tell you to pay your team.

Fixed monthly fee, or a lower fee plus a kicker tied to one agreed number. My incentive matches yours.

Why now

Every quarter behind plan shows up in the exit multiple.

Executive searchAbout 2 quarters
90-Day SprintAbout 2 weeks

If it works, you can hire me into the seat with no placement fee. If it doesn't, you've spent 90 days, not a year.

See how the 90 days work →

Have a portfolio company that's behind plan?

Twenty minutes. Tell me what's going on and I'll tell you straight whether I'm the right fit. If I'm not, I'll tell you who is.